Senior drivers will represent 25% of the market by 2025. This means that we must start seriously considering their needs when designing cars. 

Question is: How might we apply technology and design in meaningful ways to keep senior drivers on the road longer and safer? 

In this webinar, industry experts will discuss the:

• Emotional side of driving while older.
• Adaptive role that data, sensors and computer vision can play for senior motorists.
• Complicated conversations families must sometimes have, among other relevant topics.

Discover how these issues are embodied in today’s automotive landscape as well as EPAM Continuum’s Silverkey project. Silverkey explores the ecosystem that connects the in-car experience to outside services that enable senior drivers to get behind the wheel with confidence. 

Panelists:

Dustin Boutet
Director, Innovation Consulting, Travel & Hospitality Lead, EPAM Continuum

Dustin is constantly working to improve the experiences people have interacting with the digital world around them. He believes that good design is invisible and allows the user to accomplish the task at hand without getting in the way. His areas of expertise include UI design, branding, design strategy and packaging.

Whether it’s designing the UI for a life-saving medical device or the branding for a diagnostics startup, Dustin brings an ability to empathize with the user and confidence that complex problems can be solved with great design and innovation.

Dustin earned his BFA in communication design at Syracuse University.

Joseph F. Coughlin
Director, Massachusetts Institute of Technology AgeLab

Joseph teaches in MIT's Department of Urban Studies & Planning and the Sloan School's Advanced Management Program. Coughlin conducts research on the impact of global demographic change and technology trends on consumer behavior and business strategy. He advises a wide variety of global firms in financial services, healthcare, leisure and travel, luxury goods, real estate, retail, technology and transportation.

Coughlin has served on advisory boards for firms such as Bell Canada, British Telecom, Daimler, Fidelity Investments and Sanofi-Aventis. He was appointed by President George W. Bush to the White House Advisory Committee on Aging and by Governor Charlie Baker to the Governor’s Council on Aging in Massachusetts where he co-chaired the Innovation & Technology Subcommittee.

A Behavioral Sciences Fellow of the Gerontological Society of America and a Fellow of Switzerland’s World Demographics & Ageing Forum, Coughlin is a Senior Contributor to Forbes and writes regularly for MarketWatch and the Wall Street Journal. He was named by Fast Company Magazine as one the ‘100 Most Creative in Business’ and by the Wall Street Journal as inventing the future of retirement. Recently, Coughlin was recognized as one of 15 World Minds by the Zurich-based World Minds, a select community of global leaders in science, arts and business. His recent book, The Longevity Economy: Inside the World's Fastest Growing, Most Misunderstood Market (Public Affairs, 2017), is one of CEO READ’s Business Bestsellers. Follow him on Twitter @josephcoughlin.

Dale Buss
Journalist 

Dale has broad interests and experience as a journalist, covering the auto business, the consumer-packaged goods industry, entrepreneurship, and others, as well as politics, culture, media and religion. He previously covered the car business for The Wall Street Journal, which nominated him and some colleagues for a Pulitzer Prize for their coverage of General Motors. He’s also covered autos for Edmunds.com, AutoTrader.com, Automotive News, and Advertising Age. He is a major contributor to Chief Executive Magazine, Corporate Board Member, DBusiness, Food Technology, New Nutrition Business magazine, and the Journal, among other outlets.