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Physical Experience 

Conceive and develop physical products and spaces for a digital world.  

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Creating Physical-Digital Products & Experiences for Today’s Connected World

With rapid acceleration of digital adoption and major advancements in Web3 and the Metaverse fast becoming a reality, we’re facing shifts that will change business and society as we know it; from how we experience brands, services and products through XR to currency, ownership and identity. Physical and digital worlds will merge like never before.

We combine strategy, research and design with EPAM’s deep data and engineering capabilities to develop physical products, spaces and experiences that leverage technology and real-time insights. It’s how we help our clients develop the connected ecosystems needed to thrive in this new reality.

Our Core
Focus Areas

Physical Products

While identifying the underpinning strategy for your business, our team designs connected product ecosystems and experiences that serve your customers’ rapidly changing needs and expectations. We help you make it real.

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Physical Spaces  

From airports to omnichannel retail experiences for shoppers or workspace experiences for employees, we craft compelling spatial experiences that drive revenue and operational efficiency.

Digital Experiences

To deliver smart, connected physical spaces and products, we leverage a wide array of digital capabilities to help you consistently exceed your customers’ expectations and build strong, long-lasting relationships.

CASE STUDY

Cherry Blossom: Future of Home

CASE STUDY

Southwest Airlines: Digital Wayfinding Design & Prototype

CASE STUDY

Jamba Juice: The Ideal Holistic Retail Experience

CASE STUDY

Fastweb: FASTGate Modem

CASE STUDY

Mindray: Revolutionary Patient Monitor

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Our Capabilities

FEATURED STORIES

Blend Space: Retail Trends & Engagement Tactics

EPAM CONTINUUM

Blend Space: Retail Trends & Engagement Tactics

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200+

Awards for outstanding innovation & design 

330+

Design & utility patents

  • OUR PEOPLE

Sandro
Vinetti

Director, Client Engagement, EPAM Continuum 

“By merging the traditional competencies of industrial and spatial design with technology and experience consulting, we can help you innovate in an ever-changing world. Thanks to our expertise in different industries and countries, we are a close partner for our customers in the innovation path.”

  • OUR PEOPLE

Toby
Bottorf 

Head of Client Engagement, North America, EPAM Continuum

“The blend is accelerating in a couple of ways. Very physical spaces and products are being enhanced with digital and data technologies, often in imperceptible ways. And perceptions are changing. We’ve known that customer expectations blur across industry boundaries, but now their understanding of ‘the best’ is also bleeding across the digital/physical border in both directions.”

  • OUR PEOPLE

Mike
Jessick

Senior Director, Experience Consulting, EPAM Continuum

“It’s been so exciting to see such a surge of work in APAC blurring channel boundaries and leveraging our full range of capabilities: physical space and product, digital experience, technology and organizational transformation. Our teams have been involved in reimagining branches, stores, workshops and health clinics of the future, then helping our clients make it real.“

  • OUR PEOPLE

Christine
Horan

Head of Physical Technology Group, North America, EPAM Continuum

“It is exciting to see how physical product development is evolving. It’s no longer just about the product itself. It is about creating holistic ecosystems of connected products and services that enhance the user experience with a product or space.”

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Ready to reimagine your products and spaces? Get in touch.

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