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  • Consumer 
    Packaged Goods

Accelerate your business transformation journey from vision to value realization.

Core Focus Areas

Commercial Excellence

  • Execute and deliver ROI-based omnichannel commercial planning
  • Protect market share through data-driven joint business planning with trading partners
  • Leverage revenue growth management for precision assortment, pricing, promo and trade investment
  • Deliver efficient, effective and differentiated retail execution

Digital Acceleration

  • Drive digitally-influenced omnichannel sales by winning the digital shelf (B2C)
  • Execute performance marketing through retail media adoption
  • Achieve vertical distribution by digitizing fragmented routes to market (eB2B)
  • Engage digital consumers to drive insights and innovation (D2C)

Supply Chain Optimization

  • Drive product availability through integrated business planning and supply chain execution
  • Mitigate supply chain risks through better visibility and control
  • Optimize cost-to-serve by driving operating margins 
  • Deliver triple-bottom-line impact by enabling ESG agendas

How We Work with You

We help you navigate your most complex business transformation programs by leveraging our vision to value realization methodology, which consists of the following:

  • Our Capabilities
  • CPG Business Advisory

  • Organizational Design & Change Management

  • Complex Program Management

  • Product & Platform Engineering

  • Solution Integration & QA

  • Data & Analytics

Our Related Expertise

Our Client Solutions

01

Driving Commercial Growth through Route-to-Market Transformation

We worked with a global food and beverage company to win in the traditional trade market through best-in-class route-to-market implementation. By bringing together our full suite of services, we helped the client from vision to value realization. 

02

Developing Computer Vision-Powered Planogram

By implementing image recognition for modern trade in-store compliance, a major home and personal care CPG company was able to capture and recognize 500K images each month to ensure planogram compliance. 

03

Delivering Route-to-Market Implementation

We worked with a global CPG in Mexico to deliver their route-to-market execution, resulting in solution design, configuration, change management, implementation and roll out. The result: higher efficiency and effectiveness of field reps selling to ‘mom and pop’ stores.

04

Driving Omnichannel Commercial Planning Transformation

When a LATAN direct-selling beauty company was growing so quickly it was struggling to keep up, we then developed a transformation roadmap for a consumer-centric omnichannel commercial planning solution. In addition to supporting the client’s growth, our team also delivered an interim solution that drove legacy value maximization.

05

Delivering Strategic Revenue Management through the Power of Data

We helped a global beverage company design a strategic revenue management analytics ecosystem consisting of 20+ analytical data products. By helping build a data foundation to connect multiple data sources, the client shortened its data-to-insight cycle from weeks to minutes.

06

Driving a Data-Led eCommerce Growth Strategy

To help a global food and beverage company drive eCommerce acceleration, we assessed the process and technology landscape and outlined future state product information management capabilities required for digital shelf management needs.

07

Managing the End-to-End Supply Chain Operations Center

Our team helped run the supply chain planning operations of a major food services distributor. We also deployed computer vision and machine learning use cases to optimize their logistics processes. 

01

Driving Commercial Growth through Route-to-Market Transformation

We worked with a global food and beverage company to win in the traditional trade market through best-in-class route-to-market implementation. By bringing together our full suite of services, we helped the client from vision to value realization. 

02

Developing Computer Vision-Powered Planogram

By implementing image recognition for modern trade in-store compliance, a major home and personal care CPG company was able to capture and recognize 500K images each month to ensure planogram compliance. 

03

Delivering Route-to-Market Implementation

We worked with a global CPG in Mexico to deliver their route-to-market execution, resulting in solution design, configuration, change management, implementation and roll out. The result: higher efficiency and effectiveness of field reps selling to ‘mom and pop’ stores.

04

Driving Omnichannel Commercial Planning Transformation

When a LATAN direct-selling beauty company was growing so quickly it was struggling to keep up, we then developed a transformation roadmap for a consumer-centric omnichannel commercial planning solution. In addition to supporting the client’s growth, our team also delivered an interim solution that drove legacy value maximization.

05

Delivering Strategic Revenue Management through the Power of Data

We helped a global beverage company design a strategic revenue management analytics ecosystem consisting of 20+ analytical data products. By helping build a data foundation to connect multiple data sources, the client shortened its data-to-insight cycle from weeks to minutes.

06

Driving a Data-Led eCommerce Growth Strategy

To help a global food and beverage company drive eCommerce acceleration, we assessed the process and technology landscape and outlined future state product information management capabilities required for digital shelf management needs.

07

Managing the End-to-End Supply Chain Operations Center

Our team helped run the supply chain planning operations of a major food services distributor. We also deployed computer vision and machine learning use cases to optimize their logistics processes. 

01 / 07

Key Partnerships & Alliances

  • OUR PEOPLE
Irina Yurevich

Irina
Yurevich

VP, Head of CPG & Retail, North America

Irina Yurevich
  • OUR PEOPLE
Alex VanGestel

Alex
VanGestel

VP & Head, Consumer Products, EMEA, EPAM

Alex VanGestel
  • OUR PEOPLE
Venky Ramesh

Venky
Ramesh

VP & Head, CPG Business Consulting, EPAM Continuum

Venky Ramesh
  • OUR PEOPLE
Sameer Mansukhani

Sameer
Mansukhani

Principal, CPG Business Consulting, EPAM Continuum

Sameer Mansukhani
01 / 04
 

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