Accelerate Retail Media Success with EPAM and Google Cloud 

Retail media networks, a type of advertising platform that allows retailers to sell ad space on their digital channels to third-party brands, are nothing new. But they are about to change dramatically in the coming year. Consumers are increasingly privacy-conscious and desire more personalized ad recommendations.

EPAM and Google Cloud have been working on retail media solutions for a long time, providing you with data and insights to give you more comprehensive and refined views of your audiences, better measurements, and improved buyer experiences. Together, we have been active participants in the development of this promising “third wave” of digital media, and our experience tells us that the coming year is going to be significant.

Companies that leverage first-party data most efficiently and use AI and gen AI will see a ROI in retail-media. That’s why we are excited to bring EPAM’s Retail Media Orchestration Toolkit to market now, helping retailers of most sizes capitalize on the promise of the coming year, no matter how mature their retail media operations. With the Retail Media Orchestration Toolkit, you gain customized, in-house retail media operations supported by Google and Google Cloud’s industry-leading digital advertising capabilities, and orchestrated with EPAM’s deep retail expertise. 

With Google Cloud’s AI and gen AI tools and expertise, you can supercharge your first-party data with a level of insight that was previously out of reach — and gain a significant advantage over your competitors.

Read the full article here. 

Discover more about EPAM’s Retail Media Orchestration Toolkit here. 

Learn more about EPAM’s partnership with Google Cloud here.