As one of the world’s best-known retail beauty brands, Sephora is constantly evolving its digital experience
EPAM & Sephora: Increasing Mobile Sales
Sephora approached EPAM because they wanted to offer their customers the same first-class experience online as they receive in-store. EPAM's experience in implementing eCommerce solutions for some of the world's largest brands and understanding of Oracle ATG Web Commerce technology enabled Sephora to increase in mobile sales, create an engaging experience for customers and drive revenue.
Key Challenges
- Improving search functionality and check-out process
- Creating an omnichannel purchasing experience
- Enhancing integration with Beauty Insider Loyalty program
Solution Highlights
- EPAM's solution included:New product “quick views,” which display important product details in a lightbox to make it easier for visitors to browse and buy in fewer clicks
- Backend that allowed users to check the availability of products in stores nearby for easy purchase and pick-up helping executives understand how web influences in-store purchases and vice versa
- Next-level mobile application that expanded the capabilities of the Beauty Insider program online, allowing users to check their loyalty points balance, available rewards and previous purchases
- Tablet experience for iPad, allowing Sephora customers to explore their favorite products from any device
The Results
- Increase in omnichannel sales and 150% increase in mobile sales
- Great press for launching an industry-leading, innovative website and mobile experience
Technologies Used
- Oracle ATG
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