Accelerating Healthcare Solutions with B2B eCommerce

EPAM Partners with Cepheid to Transform Its Sales Process, Delivering Composable eCommerce Solutions in Record Time

At a glance

CLIENT

Cepheid

STRATEGIC PARTNER

commercetools

SERVICES

Composable
Engineering

INDUSTRY

Life Sciences & Healthcare

With the disruption in the healthcare industry over the past few years, it’s clear the need for scalable PCR testing has never been greater. As part of its commitment to improving healthcare by developing, manufacturing and marketing accurate, easy-to-use molecular systems and tests, Cepheid wanted to reimagine B2B digital commerce through a streamlined purchasing process of its Xpert PCR tests. Cepheid joined forces with EPAM to launch a new multilingual eCommerce platform that leverages commercetools called MyCepheid in just six months. Healthcare professionals now have real-time access to product information, stock availability and order status and can place orders in two minutes from anywhere in the world —enhancing flexibility and scalability of best-in-class testing systems.

FROM CHALLENGE TO CHANGE

Enabling Access to Molecular Testing Everywhere

Cepheid is a leader in molecular diagnostics, improving healthcare through fast and accurate PCR testing for almost 30 years. As part of the Danaher Corporation, Cepheid has rolled out innovative technologies and delivered world-class PCR testing for a range of health conditions, including healthcare-associated infections, women's health, sexual health, blood virology and respiratory infections. With the COVID-19 pandemic, the demand for reliable testing solutions surged like never before. Hospitals, clinics and both mobile and stationary laboratories needed to carry out PCR testing for COVID-19 quickly and extensively. To address the urgent need for effective solutions, Cepheid set out to create a streamlined eCommerce platform to enhance the purchasing experience for clinical institutions of any size — from small medical clinics to high-volume reference laboratories and major hospitals. To build a digital cloud-hosted solution supported by composable architecture that was easy to implement and adaptable to the diverse needs of the global market, Cepheid engaged EPAM for its deep life sciences, migration and composable commerce expertise as well as its experience and strong partnership with both commercetools and Amazon Web Services (AWS).

As part of its digital experience initiative, Cepheid also engaged EPAM to migrate its legacy content management system (CMS) to Adobe Cloud with the goal of supporting its global customers with modern digital marketing capabilities for content and experience management. Adobe Experience Manager (AEM) was integrated with Cepheid’s commerce and user APIs to provide a better user experience and seamless navigation across its experience marketing platforms.

Streamlining PCR Access

Challenge as a New Opportunity

Clear Goals from the Start

eCommerce Integration

Online. Flexible. Worldwide.

Watch our Interview with Cepheid

The discussion touches on Cepheid's digital and commerce strategy, focusing on the impact of composable technology, the use of artificial intelligence (AI) and highlighting broader technology trends in the life science industry.

Success at Every Click with myCepheid

Together, EPAM helped Cepheid launch a new eCommerce portal, myCepheid, to enhance the experience for its customers. Personalized dashboards empower users to:

Purchase online

Quickly access order statuses

Track shipments

Get expert support

Simplify reordering with a “buy again” feature

Monitor orders in real-time

Verify pricing and delivery estimates

Seamlessly manage instruments

By embracing digital, Cepheid has an efficient, user-friendly B2B purchasing journey that effectively meets evolving customer needs.

In just six months, Cepheid launched a full set of eCommerce capabilities. This achievement established a new standard for B2B digital commerce in healthcare, demonstrating how a composable commerce strategy can accelerate access to essential supplies while remaining adaptable to global challenges. In 2024, Cepheid received a commercetools 2024 Customer Award for Best Healthcare/Pharma Project for this successful solution.

HEAR FROM THE CUSTOMER

“Rapid digital transformation is really made possible with a combination of people, process, strategy and partnership. But it's really a journey of continuous improvement. We're constantly innovating to meet and exceed customer expectations. When we launched our eCommerce solution, we primarily catered to existing customers. A lot of what we're looking at in the future is really on the awareness and research side as we continue to scale and also cater to new prospective customers.”

Amelita Ebuña
Director of Digital Platforms, Cepheid, Danaher Corporation

TECH STACK