EPAM’s Media Planner Assistant
An AI-Driven Media Planning Agent
Radically streamline media planning processes while optimizing budget, reach and performance of ads across multiple channels, publishers and placements.
Quicker Planning, Better Results, Reduced Costs
EPAM’s Media Planner Assistant is a media planning agent driven by artificial intelligence (AI), with a conversational interface. With Media Planner Assistant, you can harness AI to predict optimal budget distribution, define audiences and determine the best placement for planned ad campaigns, maximizing performance.
API-based data integration and a GenAI-supported user interface enable marketers to quickly and easily create, edit and optimize paid media plans. Media Planner Assistant uses powerful machine learning models trained on proprietary internal information, publicly available external data and media vendor campaign data to accurately predict the optimal budget allocation, placement and performance of ads.
With EPAM’s Media Planner Assistant, you can:
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Drastically reduce campaign planning time, from days to hours
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Centralize previously siloed media data
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Create new media strategies at scale
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Make more informed media decisions
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Realize operational savings of up to 70%
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Reduce procurement costs
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Achieve better campaign outcomes
Media Planning Transformed
Optimize Performance, Spend & Operations
Reduce Media Planning Time from Days to Hours
No More Disparate Data
Easy to Use
No New Technology Skills Required
What's Provided
The Media Planner Assistant solution comprises:
- Discovery Workshop to review current media operations and data readiness
- Design & Deployment of Data Warehousing to enable the management of complex datasets for media planning and analysis
- Data Transformation & Optimization to make data useable for downstream processing
- Deployment of Advanced Analytics & Machine Learning Models for the analysis of historical and real-time data as well as delivery of data insights
- Deployment of the Media Planner Assistant Front-End including prompt templates so users can quickly and easily access deep insights and test media scenarios
- Training of key stakeholders within your media planning team
Best of Breed Solution
As an AWS Premier Tier Services Partner, EPAM has a global team of experts that design, build, optimize and support AWS solutions. Our teams leveraged extensive media sector experience as well as expert understanding of AWS services to design the Media Planner Assistant.
Media Planner Assistant incorporates:
- Large language models (LLMs) running on Amazon Bedrock
- Machine learning using Amazon Sagemaker
These AWS services are used to power the insights and natural language communication with Media Planner Assistant. Even better, your solution will be custom-built in your AWS environment, so, there’s no need to deploy your own tech team to build or host your solution.
Demo, Deep-Dive or Discuss
Want to learn how EPAM can help you optimize your media planning? Simply fill in the form to find out more about Media Planner Assistant, book a demo or organize a discovery workshop to build your business case.