The way we pay is changing, so is the way we manage money. A new era of financial technology known as embedded finance is emerging, driven by regulatory mandates, advances in technology and consumer appetite for innovative and seamless digital experiences. 

While embedded finance revolutionizes the way we buy goods and services, it could also reset how we bank — and even redefine what we think of as a bank. 

Brands like Ikea, Starbucks and Lyft are already offering financial services to their customers. This includes super-apps for loyalty and mobile payments, interest-free credit and even their own debit and savings accounts. But the opportunities don’t stop there.

Embedded finance is predicted to be a $7.2 trillion opportunity by 2030 and retail use cases will account for almost half of this.

This white paper – codeveloped by EPAM and Mambu – explores the world of embedded finance and how retailers and retail banks alike can navigate this emerging landscape to help build a competitive advantage.