Lucky Cow Yogurt: The Future of Zero-Waste Packaging

Want to understand how consumers today feel—really feel—about sustainable packaging? We did, so we engaged in a vigorous ethnographic research project. We picked a suitable topic, yogurt, and delved into how people consume it, how it is packaged and how it impacts the environment after the last spoonful.

From the insights gained, we created Lucky Cow, a conceptual dairy company that embodies the future of zero-waste packaging. Read the detailed white paper to get deep sense of what tomorrow’s sustainable consumer packaged goods just might look and feel like.