Corporate Insomnia: What’s on the Minds of Enterprise Executives?
EPAM and Adobe led a series of executive roundtables with marketing and insights leaders from companies including Adidas, American Express and Columbia Sportswear to explore innovative approaches in leveraging technology to deliver optimized customer experiences through personalized, cohesive customer journeys.
Within this eBook, you will discover what leading executives had to say about the following roundtable topics:
- Challenges around adapting and improving the customer experience
- Personalization at scale
- Management of the increased content demand with automation
