Silo Busting 60: Gamification and Digital Banking with John Findlay and Alex Jimenez

When a bank undergoes a major digital transformation, what steps can they take to help ensure the experience they’ve painstakingly crafted resonates with customers and makes the right kind of noise in the marketplace? In this episode of Silo Busting, EPAM’s Alex Jimenez, Managing Principal, Financial Services Consulting, and John Findlay, CEO of LemonadeLXP, discuss the importance of digital literacy among frontline employees when it comes to driving the adoption rates of new tech and digital experiences. The conversation also explores the role of gamification as an impactful tool to help leaders in the organization embrace and model the use of new digital products, encouraging them to be better equipped to support the frontline. Because at the end of the day, as Jimenez notes, “If you’re not supporting people, there’s no point in putting more technology out there.”