Meeting Consumer Expectations in a Post-Pandemic World Through Digital Innovation
In our post-pandemic world, consumers expect best-in-class service that’s also convenient. Brands and retailers alike are already leveraging new technologies to meet these expectations and get ahead in the market.
In this episode of The Resonance Test, Mario Crippa, Head of the EMEA Physical Experience Practice at EPAM Continuum, and Jen Jones, Chief Marketing Officer at commercetools, tackle several home-related themes that emerged from the third installment of our Consumers Unmasked report. Join them as they discuss the importance of cultivating a local retail presence, the use of emerging technologies to enhance the consumer experience, Amazon’s approach to home shopping, and more.