Back to Basics: Driving Fashion Brand Loyalty Amid Economic Pressures

Economic pressures are pushing consumers to be more cautious with their money. To encourage loyalty and keep pace with emerging trends and innovations, it’s more critical than ever that fashion brands strive for operational excellence and ensure they track their customers’ evolving behavior.

In this episode of The Resonance Test, Pierre Kremer, Retail & CPG Portfolio Head, Digital Engagement Practice, EPAM Continuum, and Michele Grant, Director, Strategy and Insights, Retail & CPG at Salesforce, discuss the themes that emerged from our Consumers Unmasked Stage 3 research into retail fashion and share insights on how brands can stay relevant today.