How Adobe Experience Manager Uses the Cloud to Drive Content at Speed
In today's fast-paced digital landscape where customer expectations are greater than ever before, providing high-quality, engaging content that offers an exceptional customer experience is essential to retaining and driving business. However, delivering content at speed is often a challenge for many businesses — especially when working with disparate platforms. To deliver content in real time to a variety of audiences on a range of channels, being able to integrate and share data is critical.
Digital leaders need to leverage a powerful, cloud-native content management system (CMS) to enable their teams to build, manage and deliver exceptional digital experiences across all channels. Proving their value, by 2025, cloud-native platforms will serve as the foundation for more than 95% of new digital workloads, up from less than 30% in 2021.
Running your CMS in the cloud enables you to:
Integrate Content Production & Management
With a cloud-hosted solution, your team can access and collaborate on content from anywhere, at any time, on any device. This streamlines your content management processes and improves efficiency.
Deliver Personalized Experiences
Cloud CMS solutions use AI and machine learning to help you understand your customers’ preferences and behaviors, allowing you to deliver more personalized content that resonates with them.
Ensure Security & Compliance
Cloud CMS tools provide robust security features to protect your content and customer data. Some products also comply with industry standards and regulations so you can rest assured your content is safe and secure if you choose to use them.
Scale with Demand
As user demand grows, so too will your content needs. With a cloud-based solution, you can easily scale up or down as needed, without the need for costly hardware upgrades.
Reduce Costs
By moving to the cloud, you can save money on the hardware, maintenance and IT staffing associated with an on-premises platform.
While cloud-native CMS tools offer substantial benefits to content delivery, there are so many products on the market that it can be difficult to know which one will be best for your business. Adobe Experience Manager (AEM) is a cloud-native CMS that enables you to optimize and upgrade your content delivery processes.
How Adobe Experience Manager Empowers Content Producers
AEM leverages the power of the cloud to offer greater flexibility, agility and functionality than legacy, on-premises solutions. With AEM Cloud, instances are always updated with the latest tools and features without any service interruption. In an on-premises or managed-service model, the service upgrade involves development, testing and deployment efforts, meaning extra operational overheads and protracted timelines.
AEM also offers hybrid capabilities to support both webpage-based headful content sites and headless content for other channels simultaneously. It integrates seamlessly with content production and workflow management tools, such as Adobe Creative Cloud and Workfront, enabling teams to work collaboratively and without interruption.
Whether you're publishing to a website, mobile app or social media platform, content editors can create content fragments and variations within AEM sites. Once created, they can be accessed and reused across multiple channels and sites. This agile content supply chain even allows editors to preview and publish changes within seconds, enabling teams to create relevant and engaging content with the velocity expected in today’s fast-moving marketplace.
The greatest benefit of AEM is that it delivers personalized, targeted content to your audience. AEM’s ability to seamlessly integrate with Adobe Target enables editors to share content and experience fragments to power content targeting and personalized messages to the right person at the right time, driving engagement and boosting conversions.
In addition to AEM’s excellent content management features, it also has the highest levels of security and industry compliance, including SOC, FedRAMP and HIPAA.
Conclusion
To meet growing customer expectations and provide exceptional experiences, forward-thinking brands have already moved into content-first frameworks with cloud-native infrastructure that enables them to create and syndicate data and content quickly across multiple channels. To keep up with competitors, you need to assess the speed of your content supply chain and look for solutions with the security and flexibility that true personalization at scale necessitates.
