Three Areas Where Every Telco Should Implement AI Today

The average person in the developed world probably could not conceive of going their whole day without connectivity. Whether doing work-related tasks or enjoying leisure time, connectivity has become essential to the modern person’s daily life. Nevertheless, the telecommunications (telcos) industry continues to receive low Net Promoter Scores compared to other sectors.

Telcos constantly strive to overcome these negative perceptions and shift public opinion away from being viewed as “just a commodity” to providers of critical services. For all their efforts, telcos still struggle to drive innovation and deliver seamless services cost-efficiently. But, with recent advancements in Artificial Intelligence (AI), telcos have real opportunities to optimize networks, enhance customer support and deliver personalized products and services.

Network optimization

For telcos, the strength of the network, or lack thereof, is a key indicator of customer satisfaction or dissatisfaction. Despite advancements, issues like call dropouts, data coverage gaps, and congestion continue to jeopardize the reliability of network operations. AI and predictive analytics (which enable intelligent automation) allow telcos to manage the network proactively rather than reactively, pre-empting issues and using resources dynamically.

In particular, this technological foresight allows telcos to anticipate user density and traffic and adjust bandwidth preemptively to maintain consistent service levels, avoiding congestion during peak times. Similarly, telcos can use AI to support predictive maintenance, reducing instances of downtime; even if an outage should occur, AI can help automate network management, specifically fault detection, diagnosis and remediation.

Telcos can also leverage sophisticated Generative AI (Gen AI) models to enable real-time, automated modifications to service provisions, enhancing reliability and efficiency. Guided by set thresholds and fed data on network performance, traffic and user behavior, these models could automatically generate and optimize network configurations, policies and parameters. Likewise, they could allocate resources, regulate energy usage and even spin up additional bandwidth during sudden influxes, minimizing call and data drops.

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Discover how telcos can foster a culture of innovation, navigate current and future demands, embrace experimentation and manage underperforming products: https://www.epam.com/insights/videos/telecom-s-tomorrow-cultivating-innovation-in-connectivity

EPAM is empowering telcos to become TechCos, helping them modernize their businesses for the digital age. Learn more about EPAM’s telecommunications solutions: https://www.epam.com/industries/telecom-media-and-entertainment/telecommunications