The Driver Behind Retail Media?

In this IAB Europe: Digital Dawn Podcast, Join IAB Europe’s Marketing & Insights Director, Marie-Clare Puffett, and Diana Abebrese, Global Retail Media Lead at EPAM, as they explore the power of retail media data and its importance in driving best-in-class campaign planning, optimization and measurement.

In this episode, they dive into the data available, the challenges faced by brands and retailers, the benefits of getting it right, and how technology can help unlock its full potential.

Listen to the full episode here

Exploring retail media measurement? Read this Q&A with our retail media committee experts: https://www.epam.com/about/newsroom/in-the-news/2023/exploring-retail-media-measurement-a-q-and-a-with-our-retail-media-committee-experts

From enabling sustainable retailing to creating next-gen commerce to designing the store of tomorrow, our EPAM team of consultants, designers and engineers can help you imagine, design and build solutions that are revolutionary, scalable and drive value to your business: https://www.epam.com/industries/consumer/retail