Managing Content for Global Advertising That’s Fast, Easy, and Impactful

At Sitecore DX 2023 Boston, EPAM and Sitecore shared how marketers can unleash the power of creative automation to produce and deliver compliant print and digital content.

Marketers around the world are tasked with a goal that may seem impossible rather than ambitious: rapidly deliver compliant print and digital content (ads and assets) to all global customers, while also reducing costs of production and technology.

The good news is that marketers do not need to jump on their desks and start singing at the top of their lungs “to dream the impossible dream” (actually, perhaps we should call that the great news!). Instead, they can embrace a game-changing approach to content creation, variation, and delivery known as creative automation.

At Sitecore DX 2023 Boston, EPAM’s Senior Solution Architect Chandra Venkataraman, and Sitecore Product Specialist Caridad Bojorquez took the stage in a breakout session to share how this low-code solution with global reach enables marketing teams to seamlessly and cost-effectively collaborate on content for global campaigns, with a local feel for each country’s context. EPAM's Tim Marsh, who created this solution and the value it provides marketers around the world, presented it first at Sitecore DX 2023 Europe two weeks earlier in London. Marsh, a long-standing Solution Architect and Sitecore MVP, hosted the session alongside Roger Connolly, VP of Product Management at Sitecore.

Creative, compelling, and country-specific content is a fundamental driver that enables global brands to achieve what matters most: exploit competitive advantage, sell more products and services, and improve customer loyalty.

As Chandra and Caridad highlighted, creative automation powered by Sitecore Content Publisher is the solution that marketers have been waiting for. Finally, the ability to rapidly create and deliver compliant print and digital content to all global customers, while also saving costs on production and technology, is no longer an impossible dream. Instead, it is a practical reality.

Read the full blog here.

Learn more about our partnership with Sitecore at www.epam.com/about/who-we-are/partners/sitecore