Improving CX: Going the Extra Mile

From e-commerce fulfillment strategies to warehouse layout to inventory approaches, here are the supply chain moves that go above and beyond to improve the customer experience.

The following tactics can help supply chain professionals meet customer demand, even when materials are limited, and shipments are delayed.

Factor social media into inventory planning.

Along with sales and other data, social media can inform inventory planning decisions. EPAM Systems, a digital transformation services company, helped a retailer analyze customers’ thoughts on various products by looking at social media and other marketplaces. This helped the business effectively allocate inventory and marketing efforts to different regions and demographics.

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