How Restaurants Can Meet Changing Guest Behaviors

Consumer behavior, much like society, has been in a constant state of flux these past two years. The food service industry has performed a balancing act as customers express desires for both physical and digital experiences. To measure the new habits, behaviors and sentiments across the U.S., U.K. and Germany since the start of the COVID-19 pandemic, a leader in product development, engineering and design released the second part (a quantitative survey) of its four-part ‘Consumers Unmasked’ study.

Primarily, the survey asked three main questions: Between physical and online, where have opinions shifted? Do people still prioritize price over brand ethics, sustainability, and social responsibility? And, has the pandemic altered customer loyalty? For the food service industry, particularly sit-down restaurants, the findings of this 3,000-shopper survey illuminate the latest evolution of customers' desires and where those feelings might be in the future. 

To read the article, click here.

To read the full Consumers Unmasked Report, click here.