Recipe for Revenue: Why Restaurants are Becoming Host Kitchens
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Recipe for Revenue: Why Restaurants are Becoming Host Kitchens
When Manhattan-based Otto's Tacos had to permanently close its four units due to the pandemic, Micha Magid, co-CEO of neighboring restaurant Mighty Quinn's, came up with a solution to keep it alive. The barbecue chain brought the taco brand, which has built a strong customer following over the last nine years, into its back of house and turned it into a delivery-only brand in December 2020.
Magid, who had befriended Otto's Tacos owner Otto Cedeno over the years — their respective restaurants were only two blocks away from each other — said the partnership is mutually beneficial.
To read the full article, click here: Recipe for revenue: Why restaurants are becoming host kitchens | Restaurant Dive