A Symphony in Ecommerce: How Headless Design Can Improve the Customer Experience

According to 2020 Salesforce research, 80% of customers say that the experience a company provides is as important as its product or service. Hence, for ecommerce businesses to succeed in 2021, they must prepare themselves to adopt the latest marketing trends sooner rather than later. Matt Bradbeer, MACH business lead, EPAM Systems, talks about how headless technology can result in improved business agility and lead to a better, omnichannel customer experience.

Ecommerce, done properly, is the greatest of equalizers for businesses of every size and shape. But where that equality becomes a little cloudy — like Animal Farm cloudy — is in the costly, monolithic enterprise software platforms that have traditionally been the foundation of most ecommerce ecosystems. Modern technology has evolved, enabling new ways to think about and do business. This is why we have started the MACH Alliance to help companies take advantage of the most innovative and flexible enterprise technologies available and break the traditional software release cycle.

It is no secret how much we love our acronyms in the software development world, especially the ones that sound cool but do not quite seem to match up with what they really mean. So, what does MACH really mean for you and your best ecommerce practices?

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