Unicorns, emojis and gamification: how Gen Z is transforming the way we bank

Launched in 2020, Qooore is an “easy to understand” investment app aimed squarely at Millennials and Gen Z. If the excessive vowels didn’t already tip you off, then one glance at the marketing material would put it beyond any doubt. Rainbow unicorn horns and garish emojis sit alongside trainer giveaways and hypebeast hashtags, all presented in migraine-inducing neon.

But Qooore isn’t a new streaming service, social network or game – although it borrows elements from all three. Qooore is an investment tool – one that promises artificial intelligence (AI) and analytical forecasts alongside the latest market news and successful investing strategies from verified fintech members.

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