Customer-First Marketing: 3 Case Studies About How the NFL, Dawn Foods, and TeamUp Used Social Media Badges, Quiz-Based Ads, and B2B eCommerce

To give you ideas for taking a more customer-first orientation with your brand, we bring you three quick case studies in this article.

Learn how Dawn Foods transformed its B2B sales process from a time-consuming offline task for its customers to an easy-to-use, online platform to save bakery owners time and provide greater access to ingredients and supplies.

“Our customers do not sit in front of a computer all day. They’re most often found working in piping-hot kitchens at all hours of the day, struggling to navigate the changing world driven by rapidly evolving technology,” said Gireesh Sahukar, VP of Digital, Dawn Foods Global.

All interactions with the company’s bakery customers happened by telephone or were in person.

The global bakery manufacturer and ingredients supplier launched a B2B eCommerce solution to provide these retail bakery customers access to its extensive product catalog. These customers can now order with one click without having to enter shipping or billing information and access an online payment portal. The new solution is built on a microservices-based responsive platform that works across different devices.

“Brands have shifted towards accelerating and investing in improving the customer experience, with the need for agile content and commerce solutions only increasing,” said Matt Bradbeer, MACH Business Lead, EPAM Systems (Dawn Foods’ software development services vendor). “The Dawn Foods experience with MACH (Microservices, API-first, Cloud-native, and Headless) as a strategy, both technology and ‘ways of working’ demonstrates that B2B commerce enterprises are in prime position to get the same gains to speed, capability and delivery that have been seen in the B2C space.”

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