Changing consumer buying habits requires an understanding of how content drives engagement, conversations and ultimately sales. Utilizing intelligent, agile data solutions helps you understand your customers, create hyper-customized content and build brand loyalty.
In this webinar you’ll learn:
- How to drive real-time personalized commerce experiences with a first-party data and content strategy
- What a unified data layer is and why it is the critical cog in uniting content, commerce and digital merchandising
- How to optimize your marketing stack for success and where to start your research
- How EPAM utilizes this approach to solve digital commerce and data challenges
Watch a sneak peek of the webinar below: