Do we really know our customers anymore? The past year has changed so much that it’s hard to know. Yet, it has never been more important to understand consumers’ mindsets, behaviors and expectations.

• What new habits were formed during the pandemic? Which will stick or grow in prominence? Which will fade?
• How will consumer behavior play out during what will inevitably be another year of change? What’s driving that behavior? 
• Why are consumers acting as they do? What’s influencing their choices? What’s concerning them?

Over 12 months, the study will give you a deep understanding of shifting consumer motivations. This first stage explores the behavior of EPAM Continuum’s Consumer Council – 71 millennial and Gen-Z consumers in the U.K., the U.S. and Germany – supported by a broader audience of 3,000+ consumers at Stage 2, which provides quantitative insights. Stage 3 and 4 will follow in 2022.

If you’re a leader in marketing, innovation or customer experience, this study is for you. It will help you learn more about evolving consumer needs and interests, and what you need to do to grow along with your customers.