305 King St W
Suite 1100
Kitchener, ON N2G 1B9
Canada
Marketing Automation Consultant - Remote Remote
Marketing Automation Consultant - Remote Description
Join our dynamic team as a Marketing Automation Consultant and revolutionize the way we engage with our audience. In this role, you will design, execute, and manage automated marketing campaigns, leveraging email marketing strategies and multichannel approaches to amplify our reach. Utilize your expertise in lead management to score prospects and tailor messaging to accelerate their readiness to buy. Collaborate with cross-functional teams to align marketing strategies with business objectives while staying ahead of industry trends. Your contribution will drive success and innovation in our marketing endeavors.
Req.#692938668
#LI-DNI
Responsibilities
- Campaign design and execution: Create and manage automated marketing campaigns
- Lead management: Score prospects based on their readiness to buy and tailor messaging accordingly
- Email marketing: Develop and manage automated email campaigns, such as lead nurturing campaigns
- Data analysis: Analyze data to improve workflow efficiency
- Team collaboration: Work with other teams to align marketing automation strategies with business goals
- Industry trends: Stay up to date on industry trends
- Testing and optimization: Test and refine automated processes to improve campaigns and achieve goals
- Multichannel marketing: Build multichannel marketing campaigns and track and analyze their performance
Requirements
- Bachelor’s degree with a concentration in communication, marketing, journalism, web development or information management preferred or related/equivalent work experience
- 6+ years of experience in marketing with at least 3+ years of experience in Database Marketing, CRM, Email, Digital, Direct Mail, and/or 1:1 marketing experience
- Multiple years in hands-on experience creating marketing campaigns in Salesforce Marketing Cloud, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions
- Excellent communication skills are required Must be able to communicate effectively with senior firm leaders Must be able to influence others and explain best practices and professionally explain decisions, even when they are in conflict with others’ desires
- Experience working in a fast-paced, dynamic marketing environment and demonstrated ability to work independently, navigating matrixed leadership and teams to accomplish shared results
We offer
- Health benefits: High Deductible Health Plan with an attached HSA (Health Savings Account) which includes Pharmacy coverage, after 60 days from start of employment
- Condition Management resources
- Family Planning resources
- Dental Plan
- Vision Plan
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
Applications will be accepted on a rolling basis.
This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $40 – $60 per hour. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
