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Lead Web Analyst (Adobe-oriented) Remote

Lead Web Analyst (Adobe-oriented) Description

We are looking for a remote Lead Web Analyst with a focus on Adobe tools to join our team. Your main responsibilities will be to prepare measurement strategies, set up user behavior tracking, and design complex end-to-end analytics pipelines that cover web analytics, advertising, and CRM systems. We are seeking someone with extensive experience with various Adobe web analytics tools, including Adobe Analytics, Adobe Target, and Adobe Launch. You will provide data-based recommendations to improve clients' online strategies, conduct in-depth research on all aspects of customers' online strategies, and create insightful automated dashboards.


Responsibilities

  • Design complex end-to-end analytics pipelines covering web analytics, advertising, and CRM systems
  • Prepare measurement strategies and collaborate with the product ownership team on defining product success KPIs
  • Set up user behavior tracking and develop creative strategies for data capturing
  • Conduct in-depth research on all aspects of customers' online strategies
  • Create insightful automated dashboards
  • Provide data-based recommendations to improve clients' online strategies
  • Manage and support a team of specialists

Requirements

  • Degree in Marketing, Mathematics, Statistics, or Engineering
  • 5+ years of Web Analytics experience
  • 1+ year of relevant leadership experience
  • Extensive experience with various Adobe web analytics tools (audit, setup, reporting, working with API), including Adobe Analytics, Adobe Target, Adobe Launch
  • Experience with implementing tags using tag management systems (including writing custom tags on JavaScript & jQuery)
  • Experience creating and explaining dashboard reports using data visualization tools
  • Statistical and analytical skills with the ability to identify issues or trends in data
  • Knowledge of Web Analytics project documentation development and maintenance
  • Proficiency in Python/R
  • Experience with EDW, like BigQuery/Amazon Redshift/Snowflake, and SQL knowledge
  • Excellent communication skills, with the ability to explain analytical concepts to non-technical stakeholders
  • B2+ English level proficiency

We offer

  • Learning Culture - We want you to be the best version of yourself, that is why we offer unlimited access to learning platforms, a wide range of internal courses, and all the knowledge you need to grow professionally
  • Health Coverage - Health and wellness are important, that is why we have you and up to four family members in a premiere health plan. We have a couple of options, so you can choose what is best for you and your family
  • Visual Benefit - Seeing your work for us would be a sight for sore eyes. We want your vision to always be at 100% which is why we offer up to $200.000 COP for any visual health expenses
  • Life Insurance Plan - We have partnered with MetLife to offer a full-coverage Ife insurance plan. So, your family is covered, even if you are gone
  • Medical Leave Coverage - We are one of the few companies that cover 100% of your medical leave, for up to 90 days. Your health is the most important thing to us
  • Professional Growth Opportunities - We have designed a highly competitive and complete development process, where you will have all the tools to get where you have always wanted to be, personally and professionally
  • Stock Option Purchase Plan - As an EPAMer you can be more than just an employee, you will also have the opportunity to purchase stock at a reduced price and become a part owner of our organization
  • Additional Income - Besides your regular salary, you will also have the chance to earn extra income by referring talent, being a technical interviewer, and many more ways
  • Community Benefit - You will be part of a worldwide community of over 50,000 employees, where you can learn, challenge yourself, stand out, and share your knowledge and experience with multicultural teams!

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