305 King St W
Suite 1100
Kitchener, ON N2G 1B9
Canada
Lead Adobe Campaign Developer Hyderabad, India
Lead Adobe Campaign Developer Description
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
We are seeking a highly skilled Lead Adobe Campaign Developer with experience in Digital Marketing and a deep understanding of Adobe Campaign Standard. This role involves designing and managing complex marketing campaigns, ensuring high-quality customer data, and implementing automation processes to achieve organizational goals. The ideal candidate is passionate about leveraging Adobe Campaign Standard's capabilities to drive personalized and effective marketing strategies.
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Responsibilities
- Develop and execute marketing strategies to meet organizational objectives
- Design, build, and manage complex marketing campaigns using Adobe Campaign Standard, including custom resources, real-time events, workflows, content blocks, fragments, and typology rules
- Ensure the quality and accuracy of customer data for precise targeting
- Implement marketing automation processes for efficient campaign execution
- Utilize dynamic content and personalization to enhance customer engagement
- Conduct A/B tests, analyze campaign performance, and implement optimization strategies
- Generate reports, provide insights, and deliver data-driven recommendations
Requirements
- 8 to 12 years of demonstrated experience in Digital Marketing using Adobe Campaign Standard
- Expertise in Adobe Campaign Standard, including use cases, best practices, and in-depth campaign management
- Proficiency in HTML, CSS, and JavaScript
- Experience with Rest API services for interaction with upstream/downstream systems
- Strong knowledge of marketing automation and dynamic content strategies
- Analytical skills for performance analysis and campaign optimization
- Experience in A/B testing, reporting, and data-driven decision-making
- B2+ English level for effective communication
We offer
- Opportunity to work on technical challenges that may impact across geographies
- Vast opportunities for self-development: online university, knowledge sharing opportunities globally, learning opportunities through external certifications
- Opportunity to share your ideas on international platforms
- Sponsored Tech Talks & Hackathons
- Unlimited access to LinkedIn learning solutions
- Possibility to relocate to any EPAM office for short and long-term projects
- Focused individual development
- Benefit package:
- Health benefits
- Retirement benefits
- Paid time off
- Flexible benefits
- Forums to explore beyond work passion (CSR, photography, painting, sports, etc.)
