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Business & Technology Modernization

AI REPORT 2025

03

Business & Technology Modernization

AI REPORT 2025

03

Business & Technology Modernization

INTRODUCTION

Can Your Ecosystem Enable Effective AI Adoption at Scale? 

To derive real business value from AI, enterprises must master the continuum of adoption, moving iteratively at a high velocity while also thoughtfully managing change across the organization. Not only does this demand modern, reliable technology, it also requires pragmatic implementation and effective change management programs that set teams up for success. Yet, few have it all.

THE RESULTS

What’s Holding Enterprise AI Adoption Back: The Technology or the People?

Improved Productivity & Greater Operational Efficiencies

Executives and engineers alike list improved productivity and greater operational efficiencies as their top goals, no matter their maturity level.

Revenue Gain

Revenue gain is only the sixth most important goal for our respondents overall – with it being slightly more important to advanced companies. 

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QUESTION

What are the top goals that your organization defined for AI adoption and deployment?

QUESTION

What are the top goals that your organization defined for AI adoption and deployment?

What challenges specific to AI infrastructure modernization does your company face, if any?

Our security programs are not sophisticated enough for our needs.

We don’t have a modernized tech stack to support adoption.

Our cloud infrastructure is not mature enough.

What challenges specific to AI infrastructure modernization does your company face, if any?

Our security programs are not sophisticated enough for our needs.

We don’t have a modernized tech stack to support adoption.

Our cloud infrastructure is not mature enough.

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26%

of disruptors and advanced companies have delivered AI use cases to the market, compared to 9% and 3% of competent and beginner companies, respectively.

30%

of engineers say that one of their top challenges is that the business and tech teams do not talk to each other, compared to 29% of executives.

WHAT THEY MEAN

Define Your AI North Star to Achieve Growth … Then Work Backwards 

Across all AI maturity levels, enterprises are still focused on the transactional, individual use cases of improved productivity and gaining greater operational efficiencies. While many think their tech stack or cloud infrastructure are holding them back from progressing further, the issue is actually bigger than that.   

To modernize the entire enterprise, companies need to establish the right mindset and culture first. This mindset transformation requires business and technology to work closely together. The good news: the C-suite is aligned that there needs to be alignment. Even better news: front line practitioners share this sentiment, too.

The bad news: they don’t know how to do it.

As mentioned previously, executives need to prioritize use case adoption based on business needs. But, equally as important, they also need to speak the same language as their engineers. Executives need to understand AI from their perspectives: its lifecycle, best practices, what has the most — and least — impact. This will allow them to adopt an “automation at the last mile” approach, where they are letting the business needs guide the technology — not the other way around. 

Additionally, this will help executives deploy a change management program that takes into consideration engineers’ biggest challenges and opportunities. 

By working toward a unified goal, enterprise leaders and developers can align to both quickly define actions to address these challenges and ultimately create impact at scale. 

WHAT THEY MEAN

Define Your AI North Star to Achieve Growth … Then Work Backwards 

Across all AI maturity levels, enterprises are still focused on the transactional, individual use cases of improved productivity and gaining greater operational efficiencies. While many think their tech stack or cloud infrastructure are holding them back from progressing further, the issue is actually bigger than that.   

To modernize the entire enterprise, companies need to establish the right mindset and culture first. This mindset transformation requires business and technology to work closely together. The good news: the C-suite is aligned that there needs to be alignment. Even better news: front line practitioners share this sentiment, too.

The bad news: they don’t know how to do it.

As mentioned previously, executives need to prioritize use case adoption based on business needs. But, equally as important, they also need to speak the same language as their engineers. Executives need to understand AI from their perspectives: its lifecycle, best practices, what has the most — and least — impact. This will allow them to adopt an “automation at the last mile” approach, where they are letting the business needs guide the technology — not the other way around. 

Additionally, this will help executives deploy a change management program that takes into consideration engineers’ biggest challenges and opportunities. 

By working toward a unified goal, enterprise leaders and developers can align to both quickly define actions to address these challenges and ultimately create impact at scale. 

WHAT YOU CAN DO ABOUT IT

Alignment is Essential to Achieving Modernization 

Define a North Star & Backcast Your Way to an Effective Roadmap

Align with your teams on your purpose. What new heights could a modernization initiative allow your business to reach? How could it enable you to unlock the benefits of AI for growth at scale? Once you’ve agreed on your purpose, your team can work backwards to create a roadmap for achieving modernization.

Take a Systems Thinking Approach to Address Modernization Complexity

Connect your modernization initiatives to a common goal and unleash innovation across the entire company. By applying a systems thinking mindset, your teams can get to the heart of your challenges, enabling you to achieve balance and harmony in the overarching business system — and leading to meaningful, sustained outcomes.

Promote a Strong Feedback Loop between Business & Tech Teams

Build and foster clear communication, a collaborative approach to decision-making and a continuous feedback loop among teams. Open new doors for rapid growth by bringing together the right processes, the right tools and the right people with the right skills. Introduce new ways of working that enable your teams to embrace AI as a revenue driver instead of as a cost cutter.

Apply an “Automation at the Last Mile” Approach 

Let your priorities guide your AI strategy and modernization needs — not the other way around. Think through your automation needs only after you’ve aligned on your business goals and required technology modernization improvements.

Lay the Right Foundations for Your Technology Infrastructure 

Build strong foundations for your data, cloud and security programs and activate through a modern operating model that bridges the divide between your business and technology organizations with minimal disruption. Employing techniques like designing a composable architecture with API enablement gives your enterprise the agility to be ready for new opportunities. 

Shift to a Product-Centric, AI-Native Operating Model 

Transform your operating model to focus on product-centricity to reduce time-to-market and achieve scale. This shift will assist you in revolutionizing business processes, delivering product and platform innovation and AI-native capabilities, and adapting your culture to create long-term value.

Develop a Thoughtful Change Management Program 

Take into consideration your team’s current understanding of AI and create a change management program that speaks to that. By understanding your team, you can effectively decide what needs to be done to change their ways of working.

Measure Your Results to Ensure You’re Proving Value

Implement a system to track your established KPIs and holistically monitor the progress of your modernization initiatives, enabling continuous improvement and alignment to your strategic goals.

HOW WE DO IT

Empowering Game Developers with AI & Cloud Innovation 

EPAM partnered with Unity to execute a seamless multi-cloud migration to Azure and develop Unity Muse, an AI-driven tool that accelerates game creation. By harnessing GenAI, Muse allows developers to create assets using natural language prompts, streamlining workflows and boosting creativity. This collaboration has transformed Unity’s infrastructure, enhanced security and paved the way for faster, more efficient game development.

HOW WE DO IT

Revolutionizing Software Development for a Leading Retailer 

EPAM is collaborating with a leading retail company to transform its software development lifecycle by leveraging advanced tools EliteA™, EPAM’s agentic AI platform. The initiative has already trained over 700 team members and partners, integrating modernized systems across the organization. With the calibration phase underway, the company expects significant performance improvements throughout 2025.

HOW WE DO IT

From Taming Cloud Complexity to Achieving Cloud Mastery 

We surveyed 400+ IT leaders to learn what their biggest challenges were to achieving cloud mastery. Based on their responses and our own experience, we dive into the five key success factors businesses must grasp to achieve cloud mastery.

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