The New CPG Growth Formula: Volume, Velocity and Value Through Digital and Data 

Consumer goods companies are signaling a strategic shift: the era of price-driven decision-making is giving way to a focus on long-term, sustainable growth.

At CAGNY 2025, the message was clear: The price-led playbook is aging out. After years of inflation-fueled gains, CPG leaders are pivoting to sustainable volume, brand strength and operational agility.

Having absorbed insights from 30-plus CEO presentations, we saw one common thread: Growth in this era will come from scaling growth platforms. 

Here’s how it breaks down.

Why Change Is Needed

After a period of pandemic-driven disruption and inflation-fueled pricing, the industry is entering a new phase — one where sustainable, volume-led growth is the imperative.

To deliver total shareholder returns (TSR), the focus is shifting to:

• Driving category and market share growth through volume and mix
• Investing in R&D to fill whitespaces through breakthrough innovation
• Increasing marketing spend to support innovation launches and demand creation

To fund this, CPGs are unlocking productivity to fuel reinvestment.

Read the full article here.

Accelerate your CPG business transformation and turn your vision into tangible growth today. https://www.epam.com/industries/consumer/consumer-packaged-goods-and-distribution