How GenAI is Driving the Art of the Possible

The theme of the 2025 Baker Hughes Annual Meeting (BHAM) in Florence was Progress @ Scale. This year an interactive digital assistant was there to give attendees a glimpse into how AI is revolutionizing the way businesses interact with their customers and their own teams. JenAii™ (Joint EPAM Natural AI Interface)​ -- pronounced Jenny -- is EPAM’s Digital Assistant, powered by Large Language Models (LLMs) and

Conversational Interfaces. “JenAii is a hyper-realistic virtual assistant – instead of a chatbot you interact with a friendly face,” explains Boris Shnayder, Senior Vice President, Co-Head of Global Business at EPAM, a leading digital transformation services and product engineering company, the digital parent of JenAii.

JenAii is cloud-service provider (CSP) agnostic and can be integrated into existing customer relationship solutions or trained up on specific data and terminology. It can also learn to converse using industry jargon. For BHAM, JenAii was trained on a broad range of content, including the agenda for the event, key Baker Hughes technologies, and content recommendations from the Energy Forward website. 

Operating from interactive kiosks the friendly virtual assistant was on hand – or more accurately onscreen – to answer questions about the meeting’s sessions and a range of Baker Hughes solutions in more than 100 languages.

“JenAii has a lot of use cases – we created it for customers who’d like a visual experience when interacting with GenAI,” explains EPAM’s Boris Shnayder. “We thought it would take the Annual Meeting up a notch by taking participants into the art of the possible and what the future of Baker Hughes products could look like if they have a visual GenAI digital assistant guiding them.”

For its BHAM outing JenAii had also been trained on workflows for Baker Hughes products including automated field production solution Leucipa™ and asset performance management suite Cordant™.

“JenAii could guide customers through common workflows, and they could even ask it questions about a particular asset, field or well. JenAii talked them through what she’s still learning, what she knows and understands now,” says Shnayder. “She then simulated taking action on behalf of the customer on a particular question. She’d say, ‘Based upon this data, this is what I recommend’. The customer could say, ‘Go ahead and implement’ and JenAii would say ‘OK right away’. The human is still very much in the loop and interacting with a very advanced digital assistant which is going to analyze, execute and help you understand the situation in real time.”

But when it comes to AI, EPAM and Baker Hughes are doing more than just exploring the art of the possible; they are collaborating on active projects to bring these technology-driven use cases to life, delivering meaningful, immediate value.

Read the full article here.

Discover how we collaborated with Baker Hughes & AWS to create novel digital assistants & build a repeatable framework for GenAI initiatives: https://www.epam.com/services/client-work/leveraging-genai-to-increase-productivity

Learn more about EPAM’s virtual assistants: https://www.epam.com/industries/telecom-media-and-entertainment/virtual-assistant